Facebook case study in november 2007, social media giant, facebook pushed the limit of online marketing by introducing a controversial marketing ploy, the beacon tool. In line with the background on social media, the case study is concerned with the prevailing issue that facebook faces as it gains popularity and increase.
-3- bri-1006a residing on a partner‘s website, the beacon program would track the user‘s activities and ask facebook if the user was a facebook member (see arrow i/figure 1.
Beacon hurt facebook’s reputation by violating its software engineering tenets and disrespecting the privacy rights of its users since the failure of launching beacon, facebook has been mired in controversy in terms of privacy issues.
Settling the case, facebook finally paid $95 million in total to resolve the privacy concerns around its users raised ongoing concerns regarding user privacy on social media sites and outraged privacy advocates beacon hurt facebook’s reputation by violating its software engineering tenets and disrespecting the privacy rights of its. The ca news comes after facebook scrambled on thursday night to tweak beacon in order to calm complaints from privacy groups and facebook users that the ad system is too intrusive and too.
As for the question if i trust facebook in keeping my privacy is “no” personally, i was a victim of such invading my privacy while one time i was playing an game applications in facebook and broadcast it without my permission to my list of friends. The moral issue of the case centers on privacy concerns of the new online advertising tool, beacon, which is embedded into a facebook partner’s website (eg- blockbuster, overstock, and the new york times. Case beacon 305 likes manage and prepare your legal case collaboratively, securely, and efficiently maintain secure records and communicate directly.
Q1 the major issue in the case study details about the privacy issue with the beacon feature through the beacon feature is pretty cool feature of the facebook, but it was not protecting the privacy of the facebook users.
Safety and privacy are both needed to ensure that the users are protected from harm as the use of social networks is even becoming monetized due to their popularity, social responsibility must be kept in mind.