With the wide variety of products and services available on the market, consumers have many choices there are many factors that influence how and why consumers make purchasing decisions. Important factors that influence consumer behaviour you for sure might be wondering as to what is it that influences these consumers, how do we analyzes when is their purchase pattern going to change of course only the influencing factors will confirm what will change the consumers buying pattern. The decision processes and acts involved in buying and using products is known as buying behavior, or the buying decision of the consumers the factors that affect these decisions may be different for each individual.
5 non-product factors that influence purchase decisions when it comes to choosing one product versus another, consumers – whether consciously or subconsciously – weigh a variety of factors in an effort to organize these factors, it would be appropriate to create two distinct categories there are product factors and non-product factors. The basic message of behavioral economics is that consumers often act against their own economic best interests when making decisions, due to a variety of biases consumers are powerfully influenced by their emotions and environmental cues, as well as by how options are presented to them.
While some influences may be temporary and others are long lasting, different factors can affect how buyers behave—whether they influence you to make a purchase, buy additional products, or buy nothing at all let’s now look at some of the influences on consumer behavior in more detail. 7 important factors that influence the buying decision of a consumer let’s discuss the 7 most important factors that influence the buying decision of a consumer.