For our daily 70s spot today, we have a commercial that ran in may, 1978 as part of the “i love new york” campaign the “i love new york” advertising campaign began in 1977 and may just run for as long as there is an ny oh yeah, baby straight outta brooklyn.
One of the most widely distributed and imitated images in the world, the “i love new york logo”—consisting of an upper-case “i,” followed by a red heart symbol, and then the upper-case letters “n” and “y,” set in the rounded slab serif typeface american typewriter—was created by graphic designer milton glaser and first used in 1977 to promote the city and state. Clearly this marketing campaign was a success, as the i love new york slogan still appears on shirts, buttons, and other merchandise more than four decades later the coca-cola war effort nothing helps a pr campaign more than getting an endorsement from uncle sam. Featuring some 80 broadway actors, singers and dancers performing the i love new york theme song composed by steve karmen, these were launched on valentine’s day 1978 commercials, placed in 12 markets in the us and canada, ran initially for five weeks. ‘i love new york’ - a simple phrase that changed new york city forever the history of the ‘i love new york’ can be traced back in the 1970s. Timeline of new york history new york anniversaries & milestones history tours landmarks 1974 and 1978 hugh carey was elected governor of ny 1977 the i love new york tourism campaign was created amid a nationwide recession, governor hugh carey and the ny department of commerce made a strategic decision—to market tourism as a means.
The campaign, ‘i love new york,’ main aim was to restore the city’s reputation by changing people’s attitudes and perception (the new york times, 31 january 1987) wells rich and greene agency adopted the traditional one way, message-oriented paradigm of practice – the monologic campaign model.
I love new york campaign commercial aired may, 1978 visit bionicdiscocom for 1970s pop culture fun fair use no copyright infringement is intended p.
I love new york needs a pr agency the continued success of the i love new york campaign undoubtedly relies on the success of a measurable and strategic public relations campaign the. Oh good lord, yes to truly understand what the “i ny” campaign has done for new york city, you need to know what it was like in the decade prior to its launch does i love new york help in creating a brand for new york city update cancel ad by squadhelp travel writers who visited new york in 1978 began reporting on the.