To what extent does branding affect consumers’ purchasing decisions just how influential are brand names to consumers’ buying decisions the way people shop has dramatically changed over. Documents similar to thesis: branding & its impact on the consumer decision making process (itunes case study) - dec 2005 questionnaire and other partsa study consumer purchase behaviour on non durable goodsby shahid kv. Branding is immensely important for any business among aspects such as instant recognition, it can truly tilt the consumer decision firmly in favor of a product this is a complex topic that combines elements of consumer psychology with the tenets of marketing.
I the impact of reduced branding on consumer choice when branding on packaging is reduced, how does this inﬂuence decision making ii the impact of increased non-branded information on consumer choice what effect does non-branded information, such as nutritional information, have on decisions iiithe impact of copycat branding on consumer choice. Regarded it as equity as it can add values to the products this research work examines the impact of branding on consumer behavior with respect to the movie industry in ghana in conducting this research work, the four aspects of brand equity, notably brand awareness, perceived quality, brand loyalty and brand association were all addressed.
According to the above reviewed literature that encompasses key points on what a brand is and how it can impact consumer-purchase decisions, it can be asserted that branding is an important tool for a company to survive in any industry.
Hence this study will try to find out the impact of branding on consumer purchase decision, specifically in the technological product market the main aim of this project is to find out the impact, branding has on the consumer purchase decision in general and especially in the technological product sector.
Are you wondering whether social media has any real impact on consumer purchasing decisions do you sometimes question the potential of social media marketing most businesses and organizations dive into social media hoping to increase brand awareness and acquire more customers.